Why Ethics Still Matter—and Always Will
“The supreme quality for leadership is unquestionably integrity. Without it, no real success is possible, no matter whether it is on a section gang, a football field, in an army, or in an office.”—Dwight D. Eisenhower
In today’s challenging business landscape, many company CEOs are focusing their attention on ways to stay competitive. While diversifying offerings, developing effective marketing plans and measuring strategic goals are important for business growth, a strong ethical code is surely the foundation of business success.
Doing the right thing is at the heart of Capitol Concierge. Collectively and individually, we consistently promote and embrace our core values of innovation, trust, respect and accountability. We treat our clients and employees with the highest level of integrity, not only because the success of our business demands it, but because it’s in our DNA. Unwavering commitment to our core values has helped Capitol Concierge grow to become the nation’s top provider of concierge services.
Why are business ethics so important to business success? Because they not only create customer loyalty and referrals, but they also attract and help retain top employees.
Five “Golden Rules” of an Ethical Business
Be Trustworthy. People buy from people before they buy from brands. To build customer trust, you need to do what you say you are going to do, when you say you are going to do it. Never make promises you can’t keep. The same applies for building employee trust. If you want to retain your staff, make sure you follow through on your promises.
Be Honest. Businesses often tell their customers what they want to hear rather than the truth but in the long run, being upfront and honest will win not only their respect, but also their trust.
Be Accountable. Let’s face it, even if you have the best of intentions, things can go wrong. Rather than making excuses, own up to your error and make amends.
Be Respectful. When faced with the opportunity, remember to, “Do unto others as you would have them do unto you;” and always try to put yourself in the other person’s shoes.
Be Grateful. “Please” and “thank you” go a long way in building relationships whether you are in the office or at home.
Strong company ethics help you create an authentic ,positive brand in the marketplace, further elevating your company’s status over that of your competitors The significance we place on our core values has resulted in Capitol Concierge’s reputation for being dependable, responsive and mindful of the Golden Rules. Our commitment to these principles has earned us numerous accolades, including a “National Capital Business Ethics Award.”